ABOUT BOB

SUMMARY

Marketing professional with more than 30 years’ experience in the design and direction of sales and marketing programs for a wide variety of organizations.

BUSINESS EXPERIENCE

INDEPENDENT CONTRACTOR • 2015-Present

Provide on-demand copywriting services to associations, businesses and government agencies.

ITN INTERNATIONAL • 2011-2014
Vice President, Marketing


Drive sales of a fast-moving tech firm by increasing company name recognition and cultivating clients and prospects. Manage design, messaging and rollout of all inbound and outbound marketing campaigns; identify and develop PR opportunities; produce private events; and provide senior executives and staff advice on marketing and sales strategies and tactics.

INDEPENDENT CONTRACTOR • 1998-2011

Provide marketing strategies and services to small and mid-size businesses and non-profit organizations.

Opportunity Identification

Market Intelligence

Go-to-Market Strategies

Creative Branding

Team Leadership

FIXATION MARKETING • 1986-1998
General Manager

Reported to the president of a 25-person firm specializing in marketing for associations.  Responsible for new business development and key accounts, including American Iron and Steel Institute, Automotive Parts and Accessories Association, Consumer Electronics Association, Food Marketing Institute, Packaging Machinery Manufacturers Institute and National Association of School Boards.  Co-led development of a dynamic graphic design studio into a full-service marketing communications firm; increased annual income from $3 million to $9 million in 12 years.  Directed creative team whose marketing campaign boosted market share of steel roofing in the US by 2 percent in 3 years.  Led branding efforts that propelled Consumer Electronics Show to top rank among tradeshows in the US.

FREDDIE MAC • 1979-1986
Manager of Advertising & Promotions

Managed 12-person advertising department for this Fortune 100 company with responsibility for advertising campaigns, direct mail programs, trade show participation, technical publications, collateral material and corporate ID.  Developed and managed $8.5 million annual budget.  Co-led aggressive branding efforts that increased revenue by 700% in 1 year.

EDUCATION

•  BA, Georgetown University.  MA, Georgetown University. 
•  Graduate Certificate, Editing & Publications, Georgetown University.